Content Creation

Content is the most important element of our marketing strategy.  Examples of our past efforts to create relevant and inspiring content include the six part “Mountain Biking Lives Here” video series and the “Spread the Shred” photo sharing campaign.

Starting in 2016 we will be reaching out to our partners and other interests to support a new initiative called “mtbBC Explorer Series” featuring exciting and informative trip stories with summarized itineraries that mountain bike travellers can use to help plan a trip of their own.  Click here for more details.