Marketing

Media Relations

Since 2006, the MBTA has been working with a variety of media to showcase our partners in film, stories, and photos.  The following are some of examples of media projects that we have contributed to significantly.

Year Project Description Location
2006 RideGuide TV 5 x 5 minute Bike Park segments within 3 half hour Ride Guide Bike episodes. Whistler, Mt Washington, Sun Peaks, Silver Star, Kicking Horse
2007 Ultimate Road Trip Contest Feature Article “The Ultimate Road Trip” 8 pages covering the resorts visited by the 2007 contest winners. Mt Washington, Sun Peaks, Whistler
2008 RideGuide TV 6 Bike Parks BC resorts to be featured over the 4 segments with a half hour program Whistler, Mt Washington, Sun Peaks, Silver Star, Kicking Horse, Panorama
2009 Anthill Films - Follow Me Full length mtb movie - 4 bike parks featured Whistler, Sun Peaks, Silver Star, Mt Washington
2010 RideGuide TV Epic Ride episode featuring BC communities Whistler, Shuswap, Squamish, Powel River
2010 Ultimate Summer of Freeride Contest Decline Magazine - May 2011: “Of Indian Descent” 7 page article on Vinay Kumar, winner of Bike Parks BC Ultimate Summer of Freeride contest Mt Washington, Sun Peaks, Whistler, Fernie and Silver Star
2011 2ndBase Films - Inside Out Full length mtb movie featuring freeride trails in BC. Whistler, Squamish, Shuswap, Powel River, Fernie, Rossland
2011 7 Day Giveaway Contest Web article - One Week in Paradise - BC Bike Ride
http://www.bikemag.com/gallery/one-week-in-paradise-bc-bike-ride/
Stories also appeared in PinkBike, Mountain Life Magazine (Canada), and Spoke Magazine (NZ).  Writer Seb Kemp and Photographer Nic Teichrob
Squamish, Pemberton, Whistler, Victoria, Cowichan Bay, Cumberland, Hornby Island
2012 7 Day Giveaway Contest Web articles in PinkBike.com, Dirtragmag.com, MTBR.com.  Writer Harlan Price and Photographer Dave Silver. Okanagan, Rossland, Nelson, Revelstoke, Shuswap, Kamloops, Whistler
2012 Silvia Films - “All Mountain, All BC” Showcase BC’s diverse landscapes and mtb experiences.  Over 100,000 views covering a variety of channels (PinkBike, Vimeo, Youtube, Vital MTB, MTBR) non-descript locations; scenes include trails and bike parks in Central Interior, Sea to Sky and Sunshine Coast regions.
2013 7 Day Giveaway Contest 5 page article featuring the locations that were part of the 2013 7 Day Giveaway contest in Australia Mountain Bike magazine - “Cracking the Cariboo”.  Writer Vince Shuley and Photographer John Wellburn.  Articles were also published in the Whistler Pique and on Pink Bike “Circle the Wagons - Exploring the Cariboo” Wells, Barkerville, Williams Lake, South Chilcotin (Spruce Lake), Whistler
2013 Union Production Co - “The Escape” Showcase all-season riding in Southwestern BC.  Media channels to include web video, film festivals, blogs&social media, and print Communities of the Sea to Sky, Sunshine Coast, and Vancouver Island
2013-15 Rocky Mountain Bicycles/RDMO’s - “mountain biking lives here” Regional video series designed to showcase the unique characteristics of each region of BC, to demonstrate regional diversity and to encourage inter-regional travel. All 6 tourism regions
2014 “Linden Feniak: The Mountain Maker” video by Connor Macleod Part of the Characters Series by Riley McIntosh.  This video features Linden Feniak, a talented trail builder on the Sun Shine Coast
2014 “Characters” series by Riley McIntosh Stories featuring people that have made personal contributions to mountain bike culture in their area - trail builders, althletes, land managers, advocates, etc Locations throughout BC
2014 FreeHub Magazine - “Peak to Creek Project” and article on the 7 Day Giveaway contest trip in Freehub Magazine. 6 part series documenting the building of a new signature trail on Recco Peak part of Retallack Lodge’s commercial tenure published on Pink Bike and Freehub.com.
Includes 8-10 page article in Freehub Magazine featuring the 2014 MBBC 7 Day Giveaway contest trip locations - to be publish eary in 2015.
Retallack Lodge in the Selkirk Range. Additionally Rossland, Nelson, Kimberley and Fernie to be part of article in Freehub.
2014 7 Day Giveaway Contest trip summary by Danielle Baker on Pinkbike Includes Rossland, Nelson, Kimberley, Fernie and Retallack
2015 7 Day Giveaway Contest Freehub Magazine article - winter 2015/16
Freehub video - fall 2015
Coast Mountain Culture article - summer 2016
PG, Fort St James, Terrace, Smithers, Burns Lake