Dear MBTA Partners, Members, and Stakeholders,
On behalf of the Board of Directors, I am very pleased to announce the appointment of Meghan Tabor as the new Executive Director of the Western Canada Mountain Bike Tourism Association (MBTA) and Mountain Biking BC (MBBC).
Photo by Ryan Creary
Meghan stood out during the selection process as a leader with the vision, experience, and collaborative approach needed to guide the organization into its next chapter. Her background uniquely positions her to build on the strong foundation and to advance our collective vision for mountain biking across British Columbia. She brings nearly a decade of leadership experience from Tourism Revelstoke, where she most recently served as Executive Director. In that role, she led marketing, destination management, and partnership initiatives, working closely with local governments, industry, and community organizations to ensure tourism growth aligned with community values and environmental stewardship.
Importantly, Meghan also brings a deep understanding of the grassroots trail community. She serves as the current President of the Revelstoke Cycling Association, working directly with volunteers, land managers, and partners to support trail development, maintenance, and advocacy. This hands-on experience grounds her leadership in the realities faced by local clubs and stewards that do the work on the ground and will help ensure our organization continues to support and amplify these efforts across the province.
Having spent much of her career rooted in both tourism and mountain biking, her experience will be invaluable as the organization continues to work at the intersection of trails, tourism, community well-being, and sustainability.
Meghan joins us at a pivotal moment. As the organization moves beyond the foundational work of establishing BC as a global mountain biking destination, our focus is evolving toward sustainable stewardship, evidence-based decision-making, and long-term resilience. With initiatives such as the Trail Stewardship Enhancement Project and the development of an integrated data dashboard, the organization is well-positioned to better quantify the value of trails, support funding advocacy, and address the ongoing challenge of securing sustainable revenue for trail maintenance. Meghan’s leadership will be instrumental in balancing economic opportunity with our social and environmental responsibilities, particularly in rural and mountain communities where trails are central to both quality of life and local economies.
Meghan will officially begin her role on February 2nd, starting with a part-time transition period before moving into the role full-time in April. She will work closely with outgoing Executive Director, Martin Littlejohn, who will remain involved until mid-April to ensure a smooth transition of key relationships and initiatives.
The Board extends its sincere appreciation to Martin for his 20 years of dedicated service. Under his leadership, mountain biking in British Columbia grew from a subculture defined by word-of-mouth and hand-drawn maps into a globally recognized sector, demonstrating that trails are essential community assets and powerful drivers of economic and social value.
We invite you to join us in welcoming Meghan to this important role. She looks forward to engaging with members, partners, and communities across the province and to continuing the work of strengthening British Columbia’s reputation as the cultural home of mountain biking while supporting the people, places, and grassroots organizations that make it possible.
Donna Green
Chair, MBTA / Mountain Biking BC