Mountain Bike Tourism Creates Jobs and Significant Contributions to Local Economies

Regional economic impact study shows major growth of mountain bike tourism in Sea to Sky Corridor. Vancouver, BC – June 21, 2018 – Whistler, Pemberton, Squamish, and North Vancouver receive a significant share of the estimated 9.2 million overnight visitors that come to the Vancouver, Coast and Mountains tourism region each year according to Destination BC’s Regional Tourism Profile.  An increasing number of visitors are coming specifically for mountain biking from other parts of BC, Alberta, the US and Overseas.  BC has gained legendary status as a mountain biking destination from being featured in countless videos, photographs, and media articles in print and online publications over the past two decades.  Mountain biking has transitioned from being a fringe sport into a mainstream recreational activity, following a similar growth pattern as skiing and snowboarding.  Mountain biking is being embraced by communities throughout the province who see its value both as a local recreation asset as well as a tourism generator. The Mountain Bike Tourism Association (MBTA), in cooperation with community partners and Destination British Columbia, has released the overall results from the 2016 Sea to Sky Mountain Biking Economic Impact Study.  The overall results include a comparison with the previous study completed in 2006 using the same methodology. The results show: Mountain biking visitor expenditures in the Corridor has increased by nearly 100% since the 2006 study, rising from $31.7 million in 2006 to $70.6 million in 2016. The number of jobs supported by mountain bike tourism has grown from 309 in 2006 to an estimated 687 jobs in 2016 with wages totaling $35.9 million. Taxes generated by mountain bike...

MBTA AGM Announced for June 26, 2018

  Notice of an Annual General Meeting for Western Canada Mountain Bike Tourism Association (MBTA) Tuesday, June 26nd, 2018 at 11am PST - via conference call Call in details will be provided to members and partners one week prior to the AGM The AGM is being held for the following purposes: To receive the report of the directors and the accounts for the fiscal year ended March 31, 2018 To re-elect board members who under the bylaws of the association and, being eligible, are offering themselves for re-election as directors To elect new directors to the association who wish to be nominated - nomination form – nominees must be current partners/members or may also be recognized stakeholders in the mountain biking sector To consider and, if thought fit, pass any resolutions which may be proposed as a special resolution – special resolutions will be advised in advance of the AGM A reminder including the agenda, board vacancies, and further details will be sent to all members approximately one week prior to the meeting date. For more information, please contact Martin Littlejohn at...

Provincial MTB Advocacy to be lead by IMBA Canada’s BC Council

An evening gathering of mountain bike stakeholders was held on June 1st, 2018 in Whistler at the Whistler Museum. The meeting was organized to seek support and stakeholder feedback for IMBA Canada’s BC Council as the province’s lead organization for mountain bike advocacy.  The council was originally formed in 2016 with representation from each region of the province and has been actively addressing issues faced by clubs in many parts of the province. The next steps include registering the IMBA Canada BC Council as a non-profit society and to implement a funding model to support an operational budget for the council. Link: Summary notes from the June 1st meeting. For more information about the BC Council please contact AJ Strawson, Executive Director, IMBA Canada aj.strawson@imbacanada.com or Jay Darbyshire, Chair, BC Council...

Mountain Bike Tourism Symposium comes to Revelstoke

Revelstoke, BC  April 10, 2017 – What do mountain bikers look for in a destination? Great trails, mountain scenery, friendly towns with a passion for outdoor adventure…sounds like Revelstoke! This September 13th to 15th, Revelstoke will host the fourth bi-annual Mountain Bike Tourism Symposium attracting mountain bikers and industry professionals from across the province and beyond. Revelstoke is one of Canada’s most up and coming mountain resort communities, appealing to keen outdoor enthusiasts and extreme sport seekers. Surrounded by the Selkirk and Monashee mountain ranges, getting out of doors here is mandatory and extremely convenient. “Revelstoke is a great central location in BC, less than 6 hours away from just about anywhere in the province. We are seeing huge growth in our mountain biking sector, and we are beyond thrilled to host the symposium here this year.” – Meghan Tabor, Tourism Revelstoke With recent upgrades to the alpine classic, Frisby Ridge trail, and the brand new jump trail on Boulder, “The Rooster,” delegates will be thrilled with what the community has to offer. Aside from enjoying the incredible riding opportunities, delegates will learn and share their experiences on a variety of issues impacting the mountain bike tourism sector. The main theme for this year’s event is “stewardship”.  With the growth of mountain biking in past decade and the anticipated increase in mountain biking visitors to BC in the foreseeable future, the mountain bike sector recognizes the challenges that local trail advocates face in caring for the trails.  Finding effective ways to support trail maintenance efforts and increase local capacity is crucial to long term sustainability and success. Tourism Revelstoke,...

Mountain biking visitors contribute significant economic benefits to Squamish

VANCOUVER – April 4, 2017 A new study supported by the District of Squamish finds that mountain bike trails in Squamish attracted $9.9 million in visitor spending in 2016.  Mountain biking is a significant outdoor activity in the District of Squamish, with 25,180 riders taking over 202,000 rides in 2016. Of note, more than 20,000 riders and 99,000 rides were made by visitors from outside of the community, providing a significant boost to the local economy. For the avid mountain biker it is no surprise that Squamish has become a sought after destination.  With over 150 kilometers of maintained mountain bike trails surrounded by stunning mountain and coastal scenery it’s no wonder that it has been featured in many published articles and videos, played host to numerous events and media crews, and is now home to a number of professional riders, bike and adventure related businesses and tourism companies.  The District of Squamish’s tag line sums it up perfectly, “Hard wired for Adventure.” The results of the 2016 study illustrate the significant growth in mountain bike tourism for Squamish over the past decade.  In 2006 a similar study was conducted which determined that mountain bike visitors spent $2.3 million in the community.  This quadrupling of tourism spending over the past 10 years can be attributed to many factors. A major one has been the provincial policy introduced in 2008 to allow approved mountain bike trails on Crown Land under the Forest and Range Practices Act. Once trails are approved communities can then begin to promote them for local recreation and tourism. Mountain bike tourism is likely to continue to...

New Look for MountainBikingBC.ca

It’s been 5 years since the launch of MountainBikingBC.ca and we have been blown away by the growth in traffic.  Thanks to everyone who has contributed to making it an essential resource for planning a mountain bike trip in British Columbia! Just like the trails in this province that continue to expand and improve, it’s time for us to do the same with the website.  The new site offers many new features with more planned for the near future. Regional exploration – The province is divided into 6 regions, each with its own unique flavour in terms of landscapes, culture and amazing riding adventures. More content – Inspiring content is key to convincing riders that BC should be on the top of their bucket list and we have plenty of new stories waiting to tell. Watch for more to come over the season ahead. Trip planning – Experiencing BC vicariously through stories and videos is great, but we want to make it easier for you to actually experience it for yourself by providing sample itineraries based on the stories we share. Trailforks – No other trail database for BC matches the level of detail and accuracy provided by Trailforks.com and the Trailforks app.  This has become an essential tool for understanding all the riding options that are available. Check it out at www.mountainbikingbc.ca   Please send us your comments or suggestions using the site’s contact...