Mountain Bike Tourism Association Launches www.MountainBikingBC.ca

Goal To Have BC Recognized As Top Riding Destination In The World BRITISH COLUMBIA – March 7, 2011 – The Mountain Bike Tourism Association (MBTA) has launched a new website designed to provide information and inspiration for all things mountain biking in British Columbia. “This province is arguably the hub of the mountain biking market for North America in regards to concentration of riders and the incredible amount of trail access we enjoy,” says Martin Littlejohn, Executive Director of MBTA. “There is simply so much inspiring terrain in BC, and within most communities around the province, there are passionate people helping to drive the development and awareness of these riding opportunities from the grassroots up.” The website www.mountainbikingbc.ca makes riding experiences more accessible to visitors exploring British Columbia. The Mountain Biking BC website allows active and committed riding communities across the province to consolidate their information, share it with the global mountain bike world and build awareness for  British Columbia as the most diverse  biking destination in the world. For its initial launch, Mountain Biking BC features eight riding destinations within the province’s six tourism regions.  The MBTA is working with many more communities in the province that could benefit and as new community destinations come on board, more BC riding opportunities will be featured on the site. Currently the site features information for: Cariboo Chilcotin Coast region – Williams Lake Northern British Columbia region – Burns Lake Vancouver, Coast and Mountains region – Powell River, Squamish and Whistler Kootenay Rockies region – Rossland Thompson Okanagan region – Shuswap Vancouver Island region – Sooke Each community partner is in...

Mountain Biking BC initiative underway…does your community have what it takes to be a mountain biking destination?

Communities around the province are joining the Mountain Biking BC tourism initiative. The thrust of the initiative is centered around the creation of a new website which will feature communities with authorized mountain bike trails and experiences suitable for promoting to the growing mtb tourism market. The new website will be launched in February 2011. Some of the essential elements that communities need to consider in order to participate include… Basic requirements for community partners: Authorized Trails - Signature trail experiences with appropriate land-use authorization and management framework in place (minimum 2-3 iconic trails or an established trail network to feature on the Mountain Biking BC website). Visitor Ready - Tourism infrastructure with complementary services and attractions (accommodation, food & beverage, bike shop, tourist information resources). Stakeholder Engagement - Coordinated group of stakeholders willing to work with industry to develop and maintain local mountain biking experiences. Online Content Provisioning - Designated local group or individual for updating community online information. Partnership Funding - Funding source for the mountain bike tourism initiative’s community partnership fee. Basic partnership includes a dedicated community page on new mtb tourism website with location map, images and video gallery, featured trails, news, events and services directory. Basic requirements for featured trails: Management - Regular maintenance and monitoring by local trail group and/or land management staff. Permission - Featured trails must be authorized and have the appropriate land manager’s permision to be promoted as a tourism experience. Signage - Easily recognized trail head with frequent way finding markers especially at trail intersections/branches. Map - Trail maps should be based on accurate GIS data and in pdf...

ANTHILL FILM’S “FOLLOW ME” DRAWS INSPIRATION FROM BIKE PARKS BC LIFT ACCESSED RESORTS

Experience It All With A Season Pass To Five B.C. Bike Parks To Be Awarded June 19 WHISTLER, BC May 12, 2010 – Inspiration for Anthill Film’s latest bike film “Follow Me” was easy to come by; the resorts of Bike Parks BC are the crew and athletes’ backyards.   Whistler Mountain Bike Park, Silver Star Bike Park, Sun Peaks Resort, Fernie Alpine Resort and Mount Washington Bike Park showcase an unparalleled diversity of lift-accessed terrain. “One of the things we really wanted to show in ‘Follow Me’ was the variety of the trails and terrain Bike Parks BC has,” says Ian Dunn, Producer and Marketing Director of Anthill Films. “It’s really  cool how mountains only a few hours apart can be so different - from views of the Pacific on Mount Washington and the perfectly groomed berms of Silverstar, to the fast and flowy runs on Sun Peaks, the technical descents at Fernie and the non-stop action of the Whistler Mountain Bike Park - each park has it’s own unique feel.” Bike Parks BC’s “Ultimate Summer of Free Ride” will give one rider a summer of access to B.C’s best bike parks with a season pass to Whistler Mountain Bike Park, Silver Star Bike Park, Sun Peaks Resort, Fernie Alpine Resort and Mount Washington Bike Park. The winner will also get two lift tickets, two nights accommodation, two days of bike rentals, and a half day of expert guiding to share with a friend at each resort during the 2010 summer season; not to mention $1,000 so they can create the most epic summer road trip ever. “Riding in...

Bike Park BC’s “The Ultimate Road Trip” gives you the ultimate mountain biking vacation in British Columbia

June 12, 2009  Bike Parks BC’s 2009 “Ultimate Road Trip” is giving away the “vacation of a lifetime” at beautiful British Columbia’s world-class mountain biking destinations. Two lucky winners will be selected for the grand prize tour, operating August 1st to 8th. Each winner is entitled to bring one guest to share this incredible experience. The 2009 “Ultimate Road Trip” prize provides winners and their guest with accommodation, meals, lift passes, and ground transportation, plus use of high-performance full-suspension bikes, and professional guiding and coaching from two time World Masters Downhill Champ, Shaums March, of MMR Bike Camps. Bike Parks BC represents the most diverse selection of terrain in the highest concentration of lift-accessible bike parks in North America. Bike Parks BC’s premier mountain bike destinations are: Whistler Mountain Bike Park – Home of the original Kokanee Crankworx festival. This groundbreaking mountain biking destination offers new and improved riding every year on over 200km of high-speed, lift-serviced trails. Mount Washington - home to one of North America’s most progressive and exciting mountain bike parks. Two high-speed lifts allow riders to view the Pacific Ocean, Strathcona Provincial Park and the stunning Coast Mountain Range - all while negotiating a world-class network of downhill and freeride trails, one vertical mile above sea level. Silver Star Mountain Resort - offering over 1600 feet of acclaimed trails, the high-peed, detachable, roll-on bike carrier service provided on “Comet Six Pack” whisks riders to the summit in 7.5 minutes. Experience trails from gnarly downhill single track to scenic paved paths that wind peacefully through the sub-alpine forest. Sun Peaks - one of Interior British Columbia’s best riding destinations with over 2,000 vertical feet of downhill terrain located around a pristine...

BC’s Mountain Bike Sector Expands Tourism Opportunities through Experiences BC® Program

Vancouver, BC, May 10, 2009 – Tourism British Columbia is pleased to announce the development of a new partnership with the Western Canada Mountain Bike Tourism Association (MBTA) aimed at engaging BC’s Mountain Bike sector stakeholders in Tourism British Columbia’s Experiences BC® sector development program. The Experiences BC® program is designed to assist tourism product sectors in the development of an overall sector tourism marketing plan that is province-wide in scope. Tourism BC, working in partnership with a variety of key mountain bike sector stakeholders, including regional & city destination marketing organizations, commercial operators, resort operators, trail groups and government agencies will all work together on several initiatives to create further awareness of British Columbia as a destination of choice for mountain biking. “The MBTA is pleased to see this support from Tourism BC for the mountain biking tourism sector,” said Martin Littlejohn, Director, Western Canada Mountain Bike Tourism Association. “British Columbia has a tremendous opportunity to build onto its reputation for adventure tourism and its long standing mountain biking culture. BC’s diverse landscapes and high standards for trail development have the potential for world-class mountain biking experiences that are unmatched anywhere on the planet.” Initial meetings will be held in each of the province’s six tourism regions. These meetings will be administered by a Tourism BC appointed facilitator and are intended to bring mountain bike and tourism stakeholders together to collect information and explore the fundamental issues involved in building a provincial sector development tourism marketing strategy. From these meetings, representatives from each of BC’s six tourism regions will be identified and invited to participate in a provincial...

Squamish Lillooet Regional District announces Sea to Sky Trail partnership with the Trans Canada Trail

April 27, 2009 Pemberton, BC: The Squamish Lillooet Regional District (SLRD) is pleased to announce that the Squamish-Whistler section of the Sea to Sky Trail is the newest registered section of the Trans Canada Trail (TCT). Additionally, the Trans Canada Trail Foundation has committed $300,000 in funding support for Sea to Sky Trail development. “The Sea to Sky Trail is a magnificent addition to the Trans Canada Trail. With its mountain vistas, pristine lakes, old growth forests and dramatic rock formations, it will be a highlight of the Trail for both Canadian and international visitors.” said Valerie Pringle, Trans Canada Trail Board Chair. “We applaud the Squamish Lillooet Regional District, the Sea to Sky Trail Steering Committee and the local volunteers who have dedicated years of work and energy towards this project. We are delighted their team is joining the national TCT endeavour.” This partnership and support from the Trans Canada Trail is an exciting advancement for the Sea to Sky Trail project; enhancing national awareness and creating significant new partnering opportunities. Currently the route from Whistler to the south has become part of the Trans Canada Trail as developed, the route north through Pemberton & Mt Currie on to Lillooet may be eligible as an addition for future consideration. This 21,000 km national trail, once complete, will be the longest trail network in the world: connecting Canadians from sea to sea to sea. The route from Horseshoe Bay to Squamish is registered with the TCT as a water route. The land route through this region will be developed in subsequent phases of the project. Russ Oakley, Chair of...