May 10, 2009 | Industry, MBTA Initiatives, Partners, Uncategorized
Vancouver, BC, May 10, 2009 – Tourism British Columbia is pleased to announce the development of a new partnership with the Western Canada Mountain Bike Tourism Association (MBTA) aimed at engaging BC’s Mountain Bike sector stakeholders in Tourism British Columbia’s Experiences BC® sector development program. The Experiences BC® program is designed to assist tourism product sectors in the development of an overall sector tourism marketing plan that is province-wide in scope. Tourism BC, working in partnership with a variety of key mountain bike sector stakeholders, including regional & city destination marketing organizations, commercial operators, resort operators, trail groups and government agencies will all work together on several initiatives to create further awareness of British Columbia as a destination of choice for mountain biking. “The MBTA is pleased to see this support from Tourism BC for the mountain biking tourism sector,” said Martin Littlejohn, Director, Western Canada Mountain Bike Tourism Association. “British Columbia has a tremendous opportunity to build onto its reputation for adventure tourism and its long standing mountain biking culture. BC’s diverse landscapes and high standards for trail development have the potential for world-class mountain biking experiences that are unmatched anywhere on the planet.” Initial meetings will be held in each of the province’s six tourism regions. These meetings will be administered by a Tourism BC appointed facilitator and are intended to bring mountain bike and tourism stakeholders together to collect information and explore the fundamental issues involved in building a provincial sector development tourism marketing strategy. From these meetings, representatives from each of BC’s six tourism regions will be identified and invited to participate in a provincial...
Apr 27, 2009 | Partners, Uncategorized
April 27, 2009 Pemberton, BC: The Squamish Lillooet Regional District (SLRD) is pleased to announce that the Squamish-Whistler section of the Sea to Sky Trail is the newest registered section of the Trans Canada Trail (TCT). Additionally, the Trans Canada Trail Foundation has committed $300,000 in funding support for Sea to Sky Trail development. “The Sea to Sky Trail is a magnificent addition to the Trans Canada Trail. With its mountain vistas, pristine lakes, old growth forests and dramatic rock formations, it will be a highlight of the Trail for both Canadian and international visitors.” said Valerie Pringle, Trans Canada Trail Board Chair. “We applaud the Squamish Lillooet Regional District, the Sea to Sky Trail Steering Committee and the local volunteers who have dedicated years of work and energy towards this project. We are delighted their team is joining the national TCT endeavour.” This partnership and support from the Trans Canada Trail is an exciting advancement for the Sea to Sky Trail project; enhancing national awareness and creating significant new partnering opportunities. Currently the route from Whistler to the south has become part of the Trans Canada Trail as developed, the route north through Pemberton & Mt Currie on to Lillooet may be eligible as an addition for future consideration. This 21,000 km national trail, once complete, will be the longest trail network in the world: connecting Canadians from sea to sea to sea. The route from Horseshoe Bay to Squamish is registered with the TCT as a water route. The land route through this region will be developed in subsequent phases of the project. Russ Oakley, Chair of...
Sep 29, 2006 | Industry, Partners, Uncategorized
The vision of the Sea to Sky Trail is the creation of a multi-use trail connecting the communities of Pemberton, Whistler and Squamish. After years of discussion among community partners plans are taking shape. The project is huge in terms of trail construction. The cost for the trail is expected to average about $20,000 per kilometre over the planned 190 kilometre route with potential funding coming from the private and public sectors. The Sea to Sky Trail will offer many benefits in the corridor including fostering environmental stewardship through exposure, and ecological educational opportunities, social benefits such as health and safety by offering an alternative transportation route that links communities while avoiding the highway and economic benefits related to tourism. Draft Sea to Sky Trail Maps can be found on the Squamish Lilloet Regional District website at...
